NuLu
Bock Fest

NuLu Business Association's annual spring event NuLu Bock Fest will take place on Saturday, March 28, 2026 from 12:00 pm to 6:00pm!

2026 marks the ninth year of the beloved event. This street festival spanning 4 blocks within the NuLu Neighborhood featuring the Jefferson County Farm Bureau adult and baby goat races, locally crafted bock beer, live music, kids activities, local vendors and more!

NuLu is coincidentally home to two goat named alleys, Nanny Goat Strut and Billy Goat Strut, making it a fitting place for Louisville’s largest bock beer festival. Local breweries served up their 2026 bock beers, along with other selections. Craft cocktails and mixed drinks were also for sale.

The annual Kentucky Proud Wurst Fest provides local restaurants the opportunity to put their spin on this traditional dish for the chance to be crowned the Best of the Wurst Fest Winner.

Join us as we drink locally brewed bock beers and enjoy the famous goat races on Market Street in a fun and safe atmosphere!

The NuLu 502!

presented by Whiskey Thief

A 502 ft. fun run/walk/strut to kick off NuLu Bock Fest!

This "micro marathon" will take place on Clay Street between Nanny Goat Strut & Billy Goat Strut on Saturday, March 28 at 11:30am. The pre-race starts on Nouvelle's patio with a celebratory "popping of the champagne".

On your mark, get set, DONE! Finally, a race for the rest of us. Just 502 feet stands between you & eternal glory! Before the Bock Fest festivities start, work those beer drinking muscles while you sip & strut your way across the finish line in a completely unserious manner.

In a city known for the biggest horse race in the world, this "Run for the Poses" is a new fun and unique event you don't want to miss!

Registration includes chip timing, a NuLu 502 goat medal, a commemorative cup, and your first Bock Fest beer on us!

Goodwood and Whiskey Thief will be hosting a finish line party next to Goodwood on Clay Street.

Rock your best silly Bock Fest outfit or simply show up ready to sip some beer and strut your way across the finish line!

The goats participating in the Jefferson County Farm Bureau Goat Races are from Sunny Acres Farm. The Louisville Aggies, a local 4H group, will run alongside the goats helping them to the finish line. Grandstands will be placed on either side of the track for better audience viewing.

The races will begin with the Blessing of the Goats and Bock Beer. The featured race will be the Forecast Dash Baby Goat Race where Louisville’s meteorologists battle it out for a $500 prize made to the winning forecaster’s charity of choice.

Those interested in sponsoring a goat can get more information and complete the sponsorship form via the link below. Vendors, service providers, and non-profit organizations can sign up to participate as a vendor by emailing HB Productions via the link below.

There will also be family-friendly activities including the Tipping Tractor, Bessie the Milking Cow, the Discovery Trailer, a Bubble Truck, a petting zoo, and more.

Vendor Information

Sponsorship Information

Media Requests

Bock Fest Pre-Parties

2026 information coming soon!

Baby Goats Pre-Party!

February 2026

Kick off Bock Fest season with baby goat photo ops and specialty cocktails for sale.

Location will be announced soon!

St. Patrick’s Day Parade

March 14, 2026 - 12-2pm
Bardstown Road

Come see goats on a float at the St. Patrick’s Day Parade with the Louisville Downtown Partnership. Free 2025 Bock Fest koozies will be passed out throughout the parade.

NuLu 502 Race Registration

February 2026
Whiskey Thief Distilling Co.
610 Nanny Goat Strut, Lou, KY 40202

Whiskey Thief Distilling "The Nulu 502" race registration. Save $5 off registration. Get your race training on track with delicious cocktails and s’mores on the patio. Baby goats giving race tips. Family friendly.

Wurst Fest Competition

March 2026
Copper & Kings
1121 E Washington St 3rd floor, Louisville, KY 40206

NuLu Wurst Fest judging competition! Wurst Fest competitors submit their best Wurst for this judged competition. Baby goats on the patio. Drink specials and specialty wursts for sale. Open to the public. 21+ only.