Live. Play.
Stay
NuLu is a nationally celebrated urban neighborhood, renowned for its vibrant mix of art galleries, specialty boutiques, and an ever-expanding collection of local, upscale bars and restaurants.
Rooted in a culture of sustainability, NuLu embraces a “new” way of thinking about working, living, and staying in a historic urban setting.
Located just east of downtown, NuLu (New Louisville) is a lively hub for art, dining, and design. The neighborhood blends historic architecture with a forward-thinking spirit — home to award-winning chefs, locally crafted goods, and one-of-a-kind galleries. With its colorful murals, walkable streets, and vibrant nightlife, NuLu is where Louisville’s creative culture shines brightest.
We invite you to come visit us and experience all that NuLu has to offer!
The USA TODAY 10Best Readers' Choice Awards announced NuLu as one of the Top 10 Art Districts in the Country!
Named one of The Best Food Neighborhoods in the USA by AFAR in 2024.
Upcoming Events
Kentucky
Veterans
Parade
Saturday, November 8
11:00am
Since its founding, the Kentucky Veterans Parade has brought together communities across the commonwealth to honor the courage and sacrifice of our veterans. In 2025, the Kentucky Veterans Parade proudly celebrates their 15th anniversary with a special day of remembrance, celebration, and unity.
NuLu
Jingle
Fest
Saturday, November 15
11:00am - 5:00pm
NuLu Jingle Fest features festive programming on Shelby St. between Market & Nanny Goat Strut, along with participating businesses offering additional sales, promotions, festive activities & more! Come enjoy live music, food & drink, and family fun for all ages!
Friday, December 12
6:00pm
Experience the energy of NuLu Nights, a vibrant evening series happening July 25, August 22, October 17, and December 12.
On each date, the NuLu neighborhood comes alive after hours with live music, pop-up art activations, and exclusive in-store experiences.
NuLu
Nights
Saturday, March 28
12:00pm
Spanning 4 blocks within the NuLu Neighborhood, this beloved street festival features adult and baby goat races, locally crafted bock beer, live music, kids activities, local vendors and more!
Join us as we drink locally brewed bock beers and enjoy the famous goat races on Market Street in a fun and safe atmosphere!
NuLu
Bock Fest
Photo Courtesy of Nouvelle Bar & Bottle
Sip
NuLu is one of Louisville’s go-to spots for a night out, offering everything from craft cocktail lounges and bourbon bars to lively speakeasies and laid-back neighborhood hangouts. Visitors can sip inventive seasonal drinks, sample Kentucky’s signature bourbons, or enjoy live music in intimate settings. With its mix of trendy new bars and timeless local favorites, NuLu’s beverage scene perfectly captures the neighborhood’s creative and eclectic spirit.
Shop
NuLu is a must-visit destination for shoppers looking for unique finds and local flavor. The neighborhood’s street’s are lined with eclectic boutiques, art galleries, vintage shops, and specialty stores that highlight Louisville’s creative spirit. From handcrafted goods and home décor to fashion, gifts, and local sweets, NuLu offers a unique retail experience. Blending historic charm with modern style, it’s the perfect place to wander, browse, and take home something memorable.
Photo Courtesy of Galaxie (Jess Amburgey)
Savor
NuLu has become one of the city’s hottest culinary destinations, blending trendy eateries with timeless local favorites. Visitors can enjoy everything from farm-to-table dining and international flavors to classic Southern staples and iconic Kentucky sweets. With its mix of inventive restaurants, craft cocktails, and historic charm along East Market Street, NuLu offers a taste of Louisville that’s as vibrant as the neighborhood itself.
Photo Courtesy of Tempo By Hilton
Stay
NuLu offers a range of lodging options that perfectly match the neighborhood’s creative and lively spirit. Visitors can choose from stylish boutique stays to modern, full-service accommodations, all within walking distance of the area’s restaurants, bars, shops, and galleries. With its blend of comfort, convenience, and character, NuLu is an ideal place to stay while exploring everything the city has to offer.
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